Page 47 - UNIFONIC PR REPORT - October 2024

10/23/24, 4:33 PM Almohaimede: Unifonic handles over 11 bn transactions
Almohaimede stated that the company’s offerings cover different sectors, notably banking, retail, food and beverages

(F&B), and electronic services.

He noted that Unifonic’s customer base includes large Saudi entities such as Bank Albilad, Al Rajhi Bank, Arab

National Bank (ANB), Alinma Bank, Absher platform, Panda, and more.

The role of AI in bolstering customer services sector

The CSO affirmed that the customer services sector is one of the crucial sectors that needs more to thrive, noting
that it represents a fertile ground for service providers to offer innovative products that cater to customers’ needs and

meet their expectations.

Almohaimede said that AI plays a crucial role in supporting service providers as it enables them to understand and

expect customers' different preferences to offer tailored services that suit their interests.

Further, the official clarified that providers can harness AI to develop exceptional services and create unique
marketing strategies.

Latest innovations

Almohaimede unveiled that Unifonic launched its cutting-edge AI-backed customer data platform (CDP)
during Seamless Saudi Arabia 2024. This new offering will enable the company to reach and provide its products

to more customers and business owners.

He pointed out that launching the new CDP came as part of Unifonic’s broader plan to invest in AI-powered

solutions that add value to owners and service providers.

Acquisition of Sestek

Sharing his thoughts about Unifonic’s recent acquisition of Sestek, Almohaimede affirmed it paves the way for the

company to enter into new markets in the US. “Through this acquisition, Unifonic now has more than 200 already
built models that can add value to banking and retail sectors,” he said.

Moreover, Almohaimede emphasized the importance of Seamless Saudi Arabia 2024 in boosting the growth of retail,

tech, and fintech sectors in Saudi Arabia.

He noted that this premier event represents a good chance to showcase the latest innovations and meet with industry

leaders and decision-makers to share knowledge.

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