Page 118 - Global Edge PR Report - January 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025
believe that navigating successful market entry hinges on thorough research, a solid
strategy, and dependable partnerships – principles that are deeply ingrained in
everything we do. By aligning these elements with a practical and transparent approach,
we have ensured that the journey of these new brands into the Middle East market was
smooth and effective, especially by targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the
region make it an ideal platform for global brands to expand their reach. With its open
market economy, economic stability, and support for private sector entities, the country
offers innumerable opportunities for businesses to thrive. Hence, we are proud to
support the UAE’s vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall
wellness, with a particular focus on health, fitness, nutrition, appearance, sleep, and
mindfulness. The research also emphasised that more people are expected to increase
their purchases of both wellness products and services over the next year, particularly
those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of
the three brands launched by Global Edge. By introducing these brands, Global Edge
aims to contribute

to the Middle East’s growing healthcare sector and empower individuals to make
informed decisions and choices for a healthier future.

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