Page 121 - Global Edge PR Report - January 2025

UAE: Global Edge launches three healthcare brands
ensured that the journey of these new brands into the Middle East market was smooth and effective,

especially by targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an

ideal platform for global brands to expand their reach. With its open market economy, economic stability,

and support for private sector entities, the country offers innumerable opportunities for businesses to

thrive. Hence, we are proud to support the UAE’s vision to establish a world-class healthcare system,” he

added

Meeting the growing demand for wellness

Recent research by McKinsey reveals that more consumers are prioritizing overall wellness, focusing on

health, fitness, nutrition, appearance, sleep, and mindfulness. With an increasing number of people

expected to spend more on wellness products and services, the timing of these brand launches is perfect.

Global Edge’s launch of SRW®, eimele™, and Theronomic™ reflects this growing interest in health and

wellness. These brands are poised to meet the rising demand for natural and effective healthcare

products in the Middle East, empowering consumers to make healthier choices for the future.

tanvir@dubainewsweek.com

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