Page 122 - Global Edge PR Report - January 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 : GoDub…

Global Edge launches three healthcare brands in Middle East and

showcases their product lines at Arab Health 2025

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Reports show consumer interest on health, fitness,
nutrition, appearance, sleep, and mindfulness is

growing in the Middle East.
The three new brands will empower individuals to
make informed decisions and choices for a healthier

future.

UAE, January 30, 2025: GE Services & Trading (Global
Edge) a leading company serving as a gateway for

businesses to expand to the GCC and MENA region, unveiled three innovative international healthcare brands –
®
SRW , eimele™ and Theronomic™ – at the Arab Health 2025 to cater to the growing demands for natural
and effective healthcare solutions in the UAE and the Middle East region.

This move is in line with the UAE's vision to advance healthcare under the ‘Forward Society' pillar of ‘We the
UAE 2031 Vision,' which seeks to establish an integrated and accessible healthcare system, enhance quality of

®
life, and promote future-ready healthcare solutions. Through SRW , anti-aging products, eimele™ plant-based
products, and Theronomic™ tribiotic supplements, Global Edge seeks to empower customers and enhance

access to world-class products that support healthy lifestyles.

®
SRW “Science Research Wellness” offers a range of anti-aging products backed by scientific research.
These products harness the power of natural ingredients to protect, repair, and rejuvenate cells, promoting
longevity and vitality.

With over 3.1 billion people worldwide struggling to maintain a balanced diet and up to 87 per cent failing to
consume enough fruits and vegetables, eimele™ offers a range of plant-based solutions to address these
nutritional gaps. The products are packed with phytonutrients, providing customers with essential nutrients,
supporting optimal health, and ensuring healthier lifestyles.

®
Theronomic™ TRIBIOTIC Gut Shield provides a comprehensive solution to gut health. By combining
prebiotic, probiotic, and postbiotic ingredients, this innovative formula supports a

balanced microbiome, ensuring targeted health benefits. Each capsule of this product contains 30 billion CFU
from multiple strains to promote better digestive health and enhanced immune system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative healthcare brands
to the Middle East market. At Global Edge, we have emerged as a driving force and trusted leader in distribution
and market entry. We believe that navigating successful market entry hinges on thorough research, a solid

strategy, and dependable partnerships - principles that are deeply ingrained in everything we do. By aligning
these elements with a practical and transparent approach, we have ensured that the journey of these new

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