Page 13 - MAJRA PR REPORT - DECEMBER 2024

In his speech, H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice

Chairman of the Board of Trustees of MAJRA, said: “The launch of MAJRA Impact Stream

marks a pivotal moment in the journey and dedication to fostering CSR principles and ESG
practices, which are integral to our identity and heritage. This initiative empowers businesses

to embrace innovative solutions and contribute meaningfully to our society, environment, and

economy by prioritising CSR, ESG principles, and sustainability. We look forward to deepening

our collaboration with the private sector unlocking new opportunities and fostering a positive,

lasting impact.”

Sarah Shaw, Director of MAJRA - The National CSR Fund, said: “With the launch of MAJRA

Impact Stream, our goal is to enhance transparency, accountability and trust across sectors in

their CSR and ESG activities. This will help unify efforts and amplify the impact of these

initiatives. Additionally, through the MAJRA Community, we seek to create a collaborative

space where individuals and organisations can share experiences, knowledge, and innovative
ideas to elevate positive change.”

MAJRA Impact Stream, the digital gateway for sustainable impact that focuses on four key

principles – Listen, Unify, Magnify, and Certify, is a key component of MAJRA’s strategy to

strengthen the CSR frameworks of companies, consolidating the UAE’s position as a global

leader in this field. By providing a unified platform for knowledge sharing, impact

measurement, and promoting inclusiveness, MAJRA aims to create a positive social impact,

enabling the private sector’s role in advancing sustainable development for the nation.

-Ends-

For further information, please contact:

Orient Planet Group (OPG)
Tel: +971 4 4562888

Email: media@orientplanet.com

Website: www.orientplanet.com