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concerted efforts that foster social responsibility through an elaborate national agenda that aligns

with national priorities and sustainable development goals.

H.E. Abdullah bin Touq Al Marri said: “This initiative marks a significant step in boosting the
private sector’s involvement in developing new frameworks and policies to address development

challenges. It fosters innovation and teamwork, further supporting the creation of a balanced and

sustainable economy that benefits the society and future generations in accordance with national

priorities and sustainable development goals, such as the ‘National Sustainability Strategy’ and
the ‘We the UAE 2031’ vision.”

During the retreat, participants explored innovative ideas and initiatives and identified projects

within the social responsibility agenda that have the potential to contribute to attaining the UAE’s
notional objectives. Additionally, it provided a platform to promote communication and

cooperation among relevant private sector stakeholders and enhance their involvement in

developing policies and making decisions that would benefit society.

Sarah Shaw, Director of the National CSR Fund – MAJRA, said: “At MAJRA, we are committed
to aligning the capabilities of the private sector with our country’s national priorities in the areas

of corporate social responsibility, sustainability and sustainable impact. As part of our efforts to

enhance awareness of CSR across businesses, we create an ecosystem that can measure the

impact of CSR initiatives in the UAE and assess their effectiveness, as well as develop a framework
to evaluate company contributions and the impact of these contributions.”

The retreat featured a variety of discussion sessions centred on five national priority axes,

including education, arts, culture and history, the environment, health care, and technology, to
develop proposed projects. The participants were divided into two main categories, with the first

group, ‘main community segments,’ representing youth and students, women and girls, the elderly,

people of determination, and families and the second group, ‘secondary community segments,’

indicating small companies, entrepreneurs, creative experts, third sector institutions and

community members.