Page 51 - MAJRA PR REPORT - DECEMBER 2024

12/13/24, 3:07 PM MAJRA Impact Stream, digital gateway for sustainable impact launched - Biz Today
The conference saw the announcement of partnerships between MAJRA and Dubai University,
Umm Al Quwain University, and MBRSG, with the aim of providing a diverse range of knowledge

content to enrich the Knowledge Square platform, including studies, articles, training programs,
and specialised workshops. This initiative allows training hours to be calculated as part of the

private sector employees’ development credits, thereby contributing to CSR practices and their
sustainable impact.

In his speech, H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice
Chairman of the Board of Trustees of MAJRA, said: “The launch of MAJRA Impact Stream marks

a pivotal moment in the journey and dedication to fostering CSR principles and ESG practices,
which are integral to our identity and heritage. This initiative empowers businesses to embrace
innovative solutions and contribute meaningfully to our society, environment, and economy by

prioritising CSR, ESG principles, and sustainability. We look forward to deepening our
collaboration with the private sector unlocking new opportunities and fostering a positive,

lasting impact.”

Sarah Shaw, Director of MAJRA – The National CSR Fund, said: “With the launch of MAJRA

Impact Stream, our goal is to enhance transparency, accountability and trust across sectors in
their CSR and ESG activities. This will help unify efforts and amplify the impact of these

initiatives. Additionally, through the MAJRA Community, we seek to create a collaborative space
where individuals and organisations can share experiences, knowledge, and innovative ideas to

elevate positive change.”

MAJRA Impact Stream, the digital gateway for sustainable impact that focuses on four key
principles – Listen, Unify, Magnify, and Certify, is a key component of MAJRA’s strategy to
strengthen the CSR frameworks of companies, consolidating the UAE’s position as a global

leader in this field. By providing a unified platform for knowledge sharing, impact measurement,
and promoting inclusiveness, MAJRA aims to create a positive social impact, enabling the private

sector’s role in advancing sustainable development for the nation.

rafiq@biztoday.news

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