Page 53 - MAJRA PR REPORT - DECEMBER 2024

12/13/24, 3:08 PM As part of its efforts to support the private sector in implementing innovative CSR initiatives - Business Today Middle East
The conference saw the announcement of partnerships between MAJRA and Dubai University, Umm Al Quwain
University, and MBRSG, with the aim of providing a diverse range of knowledge content to enrich the
Knowledge Square platform, including studies, articles, training programs, and specialised workshops. This
initiative allows training hours to be calculated as part of the private sector employees’ development credits,
thereby contributing to CSR practices and their sustainable impact.

In his speech, H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of
the Board of Trustees of MAJRA, said: “The launch of MAJRA Impact Stream marks a pivotal moment in the
journey and dedication to fostering CSR principles and ESG practices, which are integral to our identity and
heritage. This initiative empowers businesses to embrace innovative solutions and contribute meaningfully to our
society, environment, and economy by prioritising CSR, ESG principles, and sustainability. We look forward to
deepening our collaboration with the private sector unlocking new opportunities and fostering a positive, lasting
impact.”

Sarah Shaw, Director of MAJRA – The National CSR Fund, said: “With the launch of MAJRA Impact
Stream, our goal is to enhance transparency, accountability and trust across sectors in their CSR and ESG
activities. This will help unify efforts and amplify the impact of these initiatives. Additionally, through the
MAJRA Community, we seek to create a collaborative space where individuals and organisations can share
experiences, knowledge, and innovative ideas to elevate positive change.”

MAJRA Impact Stream, the digital gateway for sustainable impact that focuses on four key principles – Listen,
Unify, Magnify, and Certify, is a key component of MAJRA’s strategy to strengthen the CSR frameworks of
companies, consolidating the UAE’s position as a global leader in this field. By providing a unified platform for
knowledge sharing, impact measurement, and promoting inclusiveness, MAJRA aims to create a positive social
impact, enabling the private sector’s role in advancing sustainable development for the nation.

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