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12/13/24, 3:09 PM National CSR Fund launches MAJRA Impact Stream, digital gateway for sustainable impact - SAMENA Daily News

National CSR Fund launches MAJRA Impact Stream, digital gateway for
sustainable impact

Thursday, 12th December, 2024

Strengthening community responsibility as well as environmental and social governance is part of our
national priority

The National CSR Fund – MAJRA unveiled the MAJRA Impact Stream, an innovative digital gateway.
The MAJRA Impact Stream aims to direct the private sector contributions towards implementing
innovative CSR initiatives aligned with Environmental, Social, and Governance (ESG) metrics and

national priorities.

The announcement was made during a press conference, which also marked the launch of the
MAJRA Sustainable Impact platform, offering an array of services to support and guide the efforts and
contributions of the private sector towards impactful CSR initiatives.

The conference saw the announcement of partnerships between MAJRA and Dubai University, Umm

Al Quwain University, and MBRSG, with the aim of providing a diverse range of knowledge content to
enrich the Knowledge Square platform, including studies, articles, training programs, and specialised
workshops. This initiative allows training hours to be calculated as part of the private sector
employees' development credits, thereby contributing to CSR practices and their sustainable impact.

In his speech, H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman

of the Board of Trustees of MAJRA, said: “The launch of MAJRA Impact Stream marks a pivotal
moment in the journey and dedication to fostering CSR principles and ESG practices, which are
integral to our identity and heritage. This initiative empowers businesses to embrace innovative

solutions and contribute meaningfully to our society, environment, and economy by prioritising CSR,
ESG principles, and sustainability. We look forward to deepening our collaboration with the private
sector unlocking new opportunities and fostering a positive, lasting impact.”

Sarah Shaw, Director of MAJRA - The National CSR Fund, said: “With the launch of MAJRA Impact
Stream, our goal is to enhance transparency, accountability and trust across sectors in their CSR and

ESG activities. This will help unify efforts and amplify the impact of these initiatives. Additionally,
through the MAJRA Community, we seek to create a collaborative space where individuals and
organisations can share experiences, knowledge, and innovative ideas to elevate positive change.”

MAJRA Impact Stream, the digital gateway for sustainable impact that focuses on four key principles –

Listen, Unify, Magnify, and Certify, is a key component of MAJRA’s strategy to strengthen the CSR
frameworks of companies, consolidating the UAE’s position as a global leader in this field. By

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