Page 63 - MAJRA PR REPORT - DECEMBER 2024

to support and guide the efforts and contributions of the private sector towards
impactful CSR initiatives.
The conference saw the announcement of partnerships between MAJRA and
Dubai University, Umm Al Quwain University, and MBRSG, with the aim of
providing a diverse range of knowledge content to enrich the Knowledge Square
platform, including studies, articles, training programs, and specialised
workshops. This initiative allows training hours to be calculated as part of the
private sector employees’ development credits, thereby contributing to CSR
practices and their sustainable impact.

In his speech, H.E. Abdullah Al Saleh, Undersecretary of the Ministry of
Economy and Vice Chairman of the Board of Trustees of MAJRA, said: “The
launch of MAJRA Impact Stream marks a pivotal moment in the journey and
dedication to fostering CSR principles and ESG practices, which are integral to
our identity and heritage. This initiative empowers businesses to embrace
innovative solutions and contribute meaningfully to our society, environment,
and economy by prioritising CSR, ESG principles, and sustainability. We look
forward to deepening our collaboration with the private sector unlocking new
opportunities and fostering a positive, lasting impact.”
Sarah Shaw, Director of MAJRA – The National CSR Fund, said: “With the launch
of MAJRA Impact Stream, our goal is to enhance transparency, accountability
and trust across sectors in their CSR and ESG activities. This will help unify
efforts and amplify the impact of these initiatives. Additionally, through the
MAJRA Community, we seek to create a collaborative space where individuals
and organisations can share experiences, knowledge, and innovative ideas to
elevate positive change.”
MAJRA Impact Stream, the digital gateway for sustainable impact that focuses
on four key principles – Listen, Unify, Magnify, and Certify, is a key component
of MAJRA’s strategy to strengthen the CSR frameworks of companies,
consolidating the UAE’s position as a global leader in this field. By providing a
unified platform for knowledge sharing, impact measurement, and promoting
inclusiveness, MAJRA aims to create a positive social impact, enabling the
private sector’s role in advancing sustainable development for the nation.

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sustainable-impact-2/