Page 20 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

Press Release
Sobha Group launches ‘Sobha Energy Solutions’, a new business division to
revolutionise cooling services

~Being the only private developer in Dubai to introduce this innovative business model~

UAE, 19 September 2024: Sobha Group, a leading global real estate company, has marked its
foray into a new business vertical with the introduction of the ‘Sobha Energy Solutions’,
underscoring its steadfast dedication to delivering unparalleled services to customers, marking a

significant milestone in its acclaimed backward-integration model, and echoes its efforts towards
innovation, quality, and sustainability, reinforcing its position as a forward-thinking industry

pioneer.

The new business division is positioned to revolutionise cooling services with its state-of-the-art
40,000-tonne cooling plant capacity. This advanced infrastructure is designed to support around

14000 apartments within Sobha Realty’s developments by 2027, exemplifying the developer’s
unwavering commitment to innovation and sustainability reinforcing the company’s strong position
in Dubai’s dynamic real estate landscape.

Francis Alfred, Managing Director of Sobha Realty, said: “We are excited to venture into
this new vertical with the launch of Sobha Energy Solutions, a significant advancement in our

commitment to the backward integration approach. This initiative allows us to deliver centralised
cooling services that meet the highest standards of quality, efficiency, and sustainability. Beyond
driving innovation, this also reinforces our commitment to offering a one-of-its-kind living

experience within the Sobha Realty communities.”

Sobha Group’s backward integration model brings together different business verticals under one

roof, including design, construction, production facilities for façade, joinery and PODs, facility and
community management, and security services. This model enhances the Group’s ability to
implement strict quality and efficiency controls and outperform industry standards by overseeing

every aspect of the project in-house.

The launch of Sobha Energy Solutions is a testament to the company’s ambitions of becoming
synonymous with excellence and providing sustainable solutions. It clearly mirrors the developer’s

goal to expand the prospects of its backward integration model and deliver world-class services
and offerings that enhance the value and quality of its developments.