Page 24 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

SOBHA REALTY AND ARSENAL COMMIT TO HELP INSPIRE AND SUPPORT THE NEXT
GENERATION OF WOMEN: “WHEN YOU LAY A STRONG FOUNDATION, YOU’RE NOT

JUST BUILDING FOR TODAY. YOU’RE PREPARING FOR TOMORROW”
~The Foundation film release showcases commitment to empowering women have the winning
mindset ~

Shots from The Foundation film

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UAE, 3 September 2024: Under the visionary guidance of its leadership, Sobha Realty has
consistently been dedicated to giving back to society. The leading real estate developer recently
released its Corporate Social Responsibility (CSR) brand film, which highlights a meaningful blend of
initiatives. The film showcases the Group’s efforts to support girls and women in academics through
school and university programs in UAE and India. This campaign highlights the partnership’s dedication
to empowering women, a key area of focus under their philanthropic arm.

Sri Kurumba Educational and Charitable Trust, the heart of Sobha Group's philanthropic efforts, is
committed to female empowerment through a number of initiatives encompassing education,
healthcare, employment, and housing striving to make a positive difference in the lives of women
across the UAE, India, and Oman. Empowerment Programs, such as Sobha Academy, Sobha
Community Home Project Initiative, Sobha Young Mother Rehabilitation Program, and Sobha Rural
Women Empowerment Program, are designed to uplift, inspire and empower. Through these
programmes, Sobha Group touches the lives of over 23,000 women and young girls, helping them to
build brighter futures.
Commenting on the initiative, PNC Menon, Founder and Chairman of Sobha Group said,
"At Sobha Realty, we recognize the vital need to empower women and make them independent. By
investing in education and upskilling, we are not just addressing a gap but seizing a tremendous
opportunity. We believe that strong foundations today can transform lives tomorrow. By providing the
next generation of women with the right facilities and opportunities, we aim to foster the mindset
needed for them to achieve success and drive socio-economic growth globally. "
The film demonstrates that it is imperative to lay a solid foundation for the future, building legacies,
and nurturing tomorrow’s leaders. It offers an inspiring glimpse into the dreams and ambitions of the
next generation of young women, illustrating how they can be empowered through opportunity and
accessibility.