Page 71 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

10/1/24, 1:36 PM IIFA and Sobha Group Introduce Collective Transformative Initiative Aimed at making a Significant Impact on Key Global Issues – 'I …
advocacy, IIFA integrates the 'I Can Make A Difference' initiative into its foundational mission,
aiming to catalyze positive change, raise awareness, and mobilize resources for social

causes that extend beyond the elite or those in power.
At the 24th edition of Sobha Realty IIFA Weekend 2024, IIFA unveiled this ground-breaking

initiative, in partnership with Sobha Group as its official Cause Partner.
Commenting on the partnership, PNC Menon, Founder and Chairman of Sobha Group said

“At Sobha Group, our commitment to giving back is deeply rooted in the belief that true
success lies in uplifting others. Our partnership with IIFA is about more than empowering

women—it’s about creating a lasting, transformative change. Sobha Group’s vision goes
beyond building homes; we’re building opportunities for women and girls to thrive, lead, and
shape a better future for all.”

United by a shared vision of compassion, justice, and sustainability, IIFA and Sobha Group
embark on this journey of collective action, committed to empowering women and fostering

transformative progress. At the heart of this mission lies Sobha Group’s dedication to
investing in the education and development of young women and girls, paving the way for a

brighter future.
Andre Timmins, Founder/Director of IIFA, expressed his excitement about the partnership,

stating, "We are proud to champion meaningful change, where 'I' symbolizes not just IIFA but
also 'I Can Make A Difference—Small Steps, Big Impact: Empowering Change Through

Collective Action.’ As IIFA's journey continues, our initiative will address various causes
through awareness campaigns, community projects, and strategic partnerships with local and

global organizations to maximize our impact. By leveraging social media and technology, we
will broaden our outreach and engage with global communities.
Aimed at making a significant impact on key global issues, we are proud to partner with

Sobha Group as our official Cause Partner, introducing our collective transformative initiative
to mobilize and advocate for meaningful change, particularly by inspiring and empowering the

next generation of women.”
He added, “Let's embrace our power to drive change, believing that 'I Can Make A Difference'

will transform lives and create a positive global impact.”
Sobha Group has long been a pioneer of women empowerment, with initiatives such as the

Sobha Young Mother Rehabilitation Program, providing young, disadvantaged women with
shelter, education, and employment opportunities. The Sobha Rural Women Empowerment
Program supports widowed mothers and their children, ensuring access to essential

resources and education creating pathways toward lasting change.

Recently, Sobha Realty, in collaboration with Arsenal FC, launched ‘The Foundation,’ a film
highlighting the company's dedication to empowering women. Through the Sri Kurumba
Educational and Charitable Trust, Sobha Group has positively impacted the lives of over

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