Page 73 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

10/1/24, 1:37 PM PRESSR: IIFA and Sobha Group introduce collective transformative initiative aimed at making a significant impact on key global iss…
PRESSR: IIFA and Sobha

Group introduce collective

transformative initiative

aimed at making a significant

impact on key global issues

Sep 30, 202408:20 UTC

The Partnership with the Leading Luxury Real Estate Developer Sobha

Group as its Official ‘Cause Partner’ Seeks to Inspire and Empower the

Next Generation of Women: “When You Lay A Strong Foundation, You’re

Not Just Building For Today—You’re Shaping Tomorrow”.

The International Indian Film Academy (IIFA) Awards, the world’s grandest
celebration of Indian cinema, proudly introduces its transformative

initiative, 'I Can Make a Difference: Small Steps, Big Impact – Empowering

Change Through Collective Action'. This initiative reflects the core values

of IIFA, underscoring that 'I' represents both the academy and the

individual’s ability to make a difference. By harnessing the powerful

platform of cinema as a force for advocacy, IIFA integrates the 'I Can Make
A Difference' initiative into its foundational mission, aiming to catalyze

positive change, raise awareness, and mobilize resources for social causes

that extend beyond the elite or those in power.

At the 24th edition of Sobha Realty IIFA Weekend 2024, IIFA unveiled this

ground-breaking initiative, in partnership with Sobha Group as its official

Cause Partner.

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