Page 74 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

10/1/24, 1:37 PM PRESSR: IIFA and Sobha Group introduce collective transformative initiative aimed at making a significant impact on key global iss…
Commenting on the partnership, PNC Menon, Founder and Chairman of

Sobha Group said “At Sobha Group, our commitment to giving back is

deeply rooted in the belief that true success lies in uplifting others. Our
partnership with IIFA is about more than empowering women—it’s about

creating a lasting, transformative change. Sobha Group’s vision goes

beyond building homes; we’re building opportunities for women and girls

to thrive, lead, and shape a better future for all.”

United by a shared vision of compassion, justice, and sustainability, IIFA

and Sobha Group embark on this journey of collective action, committed
to empowering women and fostering transformative progress. At the heart

of this mission lies Sobha Group’s dedication to investing in the education

and development of young women and girls, paving the way for a brighter

future.

Andre Timmins, Founder/Director of IIFA, expressed his excitement about

the partnership, stating, "We are proud to champion meaningful change,
where 'I' symbolizes not just IIFA but also 'I Can Make A Difference—Small

Steps, Big Impact: Empowering Change Through Collective Action.’ As IIFA's

journey continues, our initiative will address various causes through

awareness campaigns, community projects, and strategic partnerships with

local and global organizations to maximize our impact. By leveraging social

media and technology, we will broaden our outreach and engage with
global communities.

Aimed at making a significant impact on key global issues, we are proud to

partner with Sobha Group as our official Cause Partner, introducing our

collective transformative initiative to mobilize and advocate for

meaningful change, particularly by inspiring and empowering the next

generation of women.”

He added, “Let's embrace our power to drive change, believing that 'I Can

Make A Difference' will transform lives and create a positive global

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