Page 50 - FDF QUARTERLY REPORT (OCTOBER-DECEMBER 2023) - ENGLISH

Press Release
Supreme Chairwoman of the Family Development Foundation and President of the Supreme
Council for Motherhood and Childhood "Mother of the Nation." The directive of Her Highness
seeks to enhance the community by implementing sustainable social plans and programs that cater
to the needs of all family members.
“The 'Best Social Media Campaign' award received for the 'Fatherhood As We Aspire', initiated
by the Foundation under the patronage of Her Highness Sheikha Fatima bint Mubarak, also known
as the 'Mother of the Nation,' in late 2021, at the Excellence in Global Business award represents
a noteworthy milestone. The recognition reflects the insightful vision of Her Highness and that
reflects Her Highness’s insightful vision and the meaningful message we carry on the significant
role of a father in a child's lives and their role in the upbringing of a new generation. We have been
able shed light on the father’s significant contributions to the family and society through
developing purposeful social media programs and content, promoting social content across various
digital media platforms, including visual, audio and print media, in addition to conducting events
and initiatives in collaboration with media and strategic partners tailored to their service areas,”
said Al Rumaithi.

Her Excellency Al Rumaithi also underscored that the recognition received for the ‘Integrated
Services System for Seniors’ signifies the Foundation's commitment to facilitate the delivery of
outstanding services tailored to the requirements of senior citizens, with the aim of advancing their
well-being and reinforcing their stability in society. In addition, the award secured for the Positive
Fatherhood platform reflects the innovative thinking and proactive approach of FDF’s dedicated
team, with a commitment to addressing the requirements of parents seeking to guide their teenagers
positively and constructively.

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