Page 59 - AJMAN TOURISM PR REPORT - AUGUST 2025

8/28/25, 4:45 PM Humaid bin Rashid Establishes New Ajman Department for Tourism and Media - UAE - Emirates24|7
allocations included in the 2025 government budget for the two former departments will be transferred

to the new entity.

The law also stipulates that all employees of the former departments will be transferred to the newly

created department with their existing financial entitlements preserved, without prejudice to their
acquired rights.

In addition, H.H. the Ruler of Ajman issued Emiri Decree No. (15) of 2025 appointing Mahmood

Alhashmi as Director-General of the department.

The new department aims to develop an integrated legislative framework that regulates tourism,

cultural, and media activities, keeps pace with global trends, and ensures compliance with

professional and ethical standards. It will also work to enhance Ajman’s standing in these sectors in

line with the emirate’s strategic and developmental vision.

Key objectives include building a competitive and innovative ecosystem to expand services and
products, highlighting Ajman’s tourism, heritage, and historical landmarks, and strengthening the

emirate’s presence on the cultural and media map locally, regionally, and internationally.

The department also seeks to position Ajman as a global hub for tourism, culture, and media by

developing national talent, preparing them for leadership roles in these vital sectors, and providing the

infrastructure necessary to attract investments, boost GDP, and promote cultural exchange,
understanding, and coexistence.

According to the law, the department’s headquarters will be in the city of Ajman, with the possibility of
establishing additional branches or offices inside or outside the emirate upon the approval of the

Chairman of the Executive Council.

Its areas of responsibility include tourism development through policymaking, event management,

licensing, facility classification, promotion of the emirate, and attracting tourism investment.

It will also oversee cultural and artistic development, heritage preservation, management of museums

and historic sites, support for creative talents, and safeguarding of cultural identity.

In the media sector, the department will regulate media activity, issue licences, oversee content,

support media investment, and contribute to policy development. General responsibilities include
drafting relevant legislation, building partnerships, encouraging investment, and signing agreements

aligned with its mandate.

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