Page 64 - AJMAN TOURISM PR REPORT - AUGUST 2025

8/28/25, 4:46 PM Ajman Department Of Tourism, Culture And Media Launches With New Vision For Growth: Here’s What You Need To Know - Travel…
The department will also support Ajman’s diverse cultural calendar with initiatives that bring
local and international artists, performers, and creative minds together. It will provide
opportunities for cultural exchange, facilitating the growth of Ajman’s reputation as a cultural
beacon in the region.

Key Responsibilities of the New Department
The Department of Tourism, Culture, and Media will assume a variety of responsibilities that
include:

Tourism Development: Promoting Ajman as a premier travel destination through

marketing, strategic partnerships, and tourism-related events.
Cultural Preservation: Ensuring the preservation of Ajman’s heritage sites, traditional

arts, and crafts, and promoting the rich cultural history of the emirate.
Media Regulation: Overseeing the media landscape to ensure that content complies

with ethical standards while fostering growth and investment in the industry.
Investment in Creative Industries: Encouraging media companies to invest in Ajman

and nurturing local talent to enhance the cultural and media industries.
Global Presence: Ensuring that Ajman’s cultural and tourism offerings are well-

represented on the international stage through both physical events and digital platforms.
A Smooth Transition for Existing Employees
The transition to the new department will be smooth, as employees from both the former
Ajman Department of Tourism Development and Ajman Culture and Media Department will
be integrated into the new entity. Their rights and financial entitlements will remain intact,
ensuring that there is no disruption to the workforce. This transfer is designed to maintain
the continuity of ongoing projects and the existing development plans.

What’s Next for Ajman’s Tourism and Cultural Sector?
The next 90 days will be crucial for the full implementation of the new law and the
operationalization of the Department of Tourism, Culture, and Media. This time frame will
also see the abolishment of previous legislation related to the regulation of the now-defunct
departments, clearing the way for a fresh start in Ajman’s cultural and tourism sectors.

Ajman’s new department is poised to spearhead the next phase of the emirate’s growth,
placing a strong emphasis on the importance of culture and tourism in Ajman’s future. As the
department embarks on this journey, its success will be measured by how well it can create
a harmonious ecosystem that attracts international visitors, enhances local cultural identity,
and supports the media sector’s growth.

In the coming years, Ajman may well become a household name on the global tourism map,
thanks to its forward-thinking policies and integrated development approach. This ambitious
vision for Ajman marks the beginning of a new chapter in the emirate’s journey to become a
world-class destination for tourists, media professionals, and cultural enthusiasts alike.

Bottom Line
The launch of the Department of Tourism, Culture, and Media marks a decisive moment in
Ajman’s ambition to emerge as a worldwide leisure and cultural gateway. Guided by a well-
defined strategy and a unified, cross-sector model, the agency promises to cultivate a

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