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8/4/25, 11:16 AM MBRF Launches ‘Knowledge Summer’ Initiative to Promote Reading Across Society Groups – Ras Al Khaimah News
MBRF Launches ‘Knowledge Summer’ Initiative to

Promote Reading Across Society Groups

Dubai: The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) launched its summer
initiative titled ‘Knowledge Summer’ to promote a culture of reading across all segments of society.

According to Emirates News Agency, the initiative is developed to encourage families and children to
adopt reading during the summer break, aligning with the ‘Year of Community’ and its mission to support
community development and growth.

The MBRF highlighted that the initiative includes a variety of activities, such as distributing 700 reading
packages with over 14,000 books. This project, part of ‘My Family is Reading,’ is being carried out in
partnership with government agencies, community groups, and other organizations.

Jamal bin Huwaireb, CEO of MBRF, reiterated that the initiative supports the Foundation’s ongoing efforts
to make reading a regular part of daily life and a habit among families and communities. He emphasized
that the initiative shows MBRF’s commitment to encouraging people to use their leisure time to gain
knowledge and expand their intellectual horizons.

He added, ‘The ‘Knowledge Summer’ campaign combines both digital and real-world experiences to
reach the widest possible audience, offering diverse content suitable for all age groups. It supports the
goals of the ‘Year of Community’ and aligns with the Foundation’s strategic vision to invest in human
development and enhance human capital. Through this valuable knowledge initiative, we aim to foster a
reading culture that advances the UAE’s ambitious national objectives and solidifies its status as a hub for
science and knowledge.’

The ‘Knowledge Summer’ campaign has been launched in partnership with various public and private
organizations, demonstrating a united effort across sectors to promote knowledge-based and
development initiatives.

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