Page 52 - MBRF PR REPORT - JULY 2025 - ENGLISH

8/4/25, 11:17 AM MBRF launches ‘Knowledge Summer’ initiative to promote reading across society groups | Web Release
H.E. added, “The ‘Knowledge Summer’ campaign combines both digital and real-world experiences to reach the

widest possible audience, offering diverse content suitable for all age groups. It supports the goals of the ‘Year
of Community’ and aligns with the Foundation’s strategic vision to invest in human development and enhance

human capital. Through this valuable knowledge initiative, we aim to foster a reading culture that advances the
UAE’s ambitious national objectives and solidifies its status as a hub for science and knowledge.”
The ‘Knowledge Summer’ campaign has been launched in partnership with various public and private

organizations, demonstrating a united effort across sectors to promote knowledge-based and development
initiatives.

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