Page 57 - MBRF PR REPORT - JULY 2025 - ENGLISH

8/1/25, 11:03 AM Home | Emirates News Agency
Jamal bin Huwaireb, CEO of MBRF, reiterated that the

initiative supports the Foundation’s ongoing efforts to

make reading a regular part of daily life and a habit among
families and communities. He emphasised that the

initiative shows MBRF’s commitment to encouraging

people to use their leisure time to gain knowledge and
expand their intellectual horizons.

He added, “The ‘Knowledge Summer’ campaign combines

both digital and real-world experiences to reach the widest

possible audience, offering diverse content suitable for all

age groups. It supports the goals of the 'Year of
Community' and aligns with the Foundation’s strategic

vision to invest in human development and enhance

human capital. Through this valuable knowledge initiative,
we aim to foster a reading culture that advances the

UAE’s ambitious national objectives and solidifies its

status as a hub for science and knowledge.”

The ‘Knowledge Summer’ campaign has been launched in
partnership with various public and private organizations,

demonstrating a united effort across sectors to promote

knowledge-based and development initiatives.

https://www.wam.ae/en/article/bkyl4pn-mbrf-launches-‘knowledge-summer’-initiative 3/3