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8/1/25, 11:03 AM MBRF launches ‘Knowledge Summer’ initiative to promote reading across society groups - Middle East Business News and Informa…
MBRF launches ‘Knowledge Summer’ initiative to promote
reading across society groups
July 31, 2025
The Mohammed bin Rashid Al Maktoum Knowledge Foundation MBRF launched its summer initiative titled ‘Knowledge
Summer’ to promote a culture of reading across all segments of society. Developed to encourage families and children
to adopt reading during the summer break, the initiative aligns with the ‘Year of Community’ and its mission to support
community development and growth.
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The MBRF highlighted that the initiative includes a variety of activities, such as distributing 700 reading packages with
over 14,000 books. This project, part of ‘My Family is Reading,’ is being carried out in partnership with government
agencies, community groups, and other organizations.
His Excellency Jamal bin Huwaireb, CEO of MBRF, reiterated that the initiative supports the Foundation’s ongoing efforts
to make reading a regular part of daily life and a habit among families and communities. H.E. emphasized that the
initiative shows MBRF’s commitment to encouraging people to use their leisure time to gain knowledge and expand
their intellectual horizons.
H.E. added, “The ‘Knowledge Summer’ campaign combines both digital and real-world experiences to reach the widest
possible audience, offering diverse content suitable for all age groups. It supports the goals of the ‘Year of Community’
and aligns with the Foundation’s strategic vision to invest in human development and enhance human capital. Through
this valuable knowledge initiative, we aim to foster a reading culture that advances the UAE’s ambitious national
objectives and solidifies its status as a hub for science and knowledge.”
The ‘Knowledge Summer’ campaign has been launched in partnership with various public and private organizations,
demonstrating a united effort across sectors to promote knowledge-based and development initiatives.
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