Page 62 - MBRF PR REPORT - JULY 2025 - ENGLISH

8/1/25, 11:04 AM MBRF Launches 'Knowledge Summer' Initiative To Promote Reading Across Society Groups
His Excellency Jamal bin Huwaireb, CEO of MBRF, reiterated that the initiative supports the
Foundation's ongoing efforts to make reading a regular part of daily life and a habit among families and
communities. H.E. emphasized that the initiative shows MBRF's commitment to encouraging people to
use their leisure time to gain knowledge and expand their intellectual horizons.

H.E. added,“The 'Knowledge Summer' campaign combines both digital and real-world experiences to
reach the widest possible audience, offering diverse content suitable for all age groups. It supports the
goals of the 'Year of Community' and aligns with the Foundation's strategic vision to invest in human
development and enhance human capital. Through this valuable knowledge initiative, we aim to foster
a reading culture that advances the UAE's ambitious national objectives and solidifies its status as a
hub for science and knowledge.”
The 'Knowledge Summer' campaign has been launched in partnership with various public and private

organizations, demonstrating a united effort across sectors to promote knowledge-based and
development initiatives.

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