Page 65 - MBRF PR REPORT - JULY 2025 - ENGLISH

MBRF launches ‘Knowledge Summer’ initiative to promote reading across society groups

Story by KN

• 14h •
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DUBAI, 31st July, 2025 (WAM) -- The Mohammed bin Rashid Al Maktoum Knowledge
Foundation (MBRF) launched its summer initiative titled ‘Knowledge Summer’ to promote a culture
of reading across all segments of society.

Developed to encourage families and children to adopt reading during the summer break,
the initiative aligns with the 'Year of Community' and its mission to support community
development and growth.

The MBRF highlighted that the initiative includes a variety of activities, such as distributing
700 reading packages with over 14,000 books. This project, part of 'My Family is Reading,' is being
carried out in partnership with government agencies, community groups, and other organizations.

Jamal bin Huwaireb, CEO of MBRF, reiterated that the initiative supports the Foundation’s
ongoing efforts to make reading a regular part of daily life and a habit among families and
communities. He emphasised that the initiative shows MBRF’s commitment to encouraging people
to use their leisure time to gain knowledge and expand their intellectual horizons.

https://www.msn.com/en-ae/news/other/mbrf-launches-knowledge-summer-initiative-to-
promote-reading-across-society-groups/ar-AA1JFuJL?ocid=BingNewsSerp