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8/1/25, 11:05 AM MBRF launches ‘Knowledge Summer’ initiative to promote reading across society groups - Middle East News 247

MBRF launches ‘Knowledge Summer’ initiative to promote

reading across society groups

By PR News Desk 31/07/2025

The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) launched its summer initiative titled ‘Knowledge Summer’
to promote a culture of reading across all segments of society. Developed to encourage families and children to adopt reading
during the summer break, the initiative aligns with the ‘Year of Community’ and its mission to support community development and
growth.

The MBRF highlighted that the initiative includes a variety of activities, such as distributing 700 reading packages with over 14,000
books. This project, part of ‘My Family is Reading,’ is being carried out in partnership with government agencies, community
groups, and other organizations.

His Excellency Jamal bin Huwaireb, CEO of MBRF, reiterated that the initiative supports the Foundation’s ongoing efforts to
make reading a regular part of daily life and a habit among families and communities. H.E. emphasized that the initiative shows
MBRF’s commitment to encouraging people to use their leisure time to gain knowledge and expand their intellectual horizons.

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