Page 60 - MBRF PR REPORT - JULY 2025 - ENGLISH
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8/1/25, 11:04 AM Mohammed bin Rashid Al Maktoum Knowledge Foundation launches the “Our Summer is Knowledge” campaign to enhance the de…
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His Excellency Jamal bin Huwaireb, Executive Director of the Mohammed bin Rashid Al Maktoum Knowledge Foundation, stressed that the
campaign comes as a continuation of the Foundation’s efforts to establish reading as a way of life and a societal and family habit, and as a
translation of its keenness to motivate individuals to invest their free time in acquiring knowledge and expanding their intellectual horizons.
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His Excellency added: “The «Our Summer is Knowledge» campaign combines the digital and real aspects, seeking to reach the widest possible
segment, providing diverse content suitable for all age groups”. The campaign’s coincidence with the “Year of Society” confirms the Foundation’s
vision and strategy for investing in people and developing human capital. Through this noble knowledge initiative, we aim to empower a reading
community that contributes to achieving national visions that aspire to consolidate the UAE’s position as a beacon of science and knowledge.
The “Our Summer is Knowledge” campaign is held in cooperation with a number of governmental and private agencies in the country, which
reflects the integration between sectors in supporting knowledge and development projects.
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