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8/4/25, 11:17 AM MBRF launches ‘Knowledge Summer’ initiative to promote reading across society groups | Web Release
BUSINESS AND ECONO…
MBRF Launches ‘Knowledge Summer’ Initiative To Promote Reading
Across Society Groups
By Editor_wr On Aug 1, 2025
The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) launched its summer initiative titled
‘Knowledge Summer’ to promote a culture of reading across all segments of society. Developed to encourage
families and children to adopt reading during the summer break, the initiative aligns with the ‘Year of
Community’ and its mission to support community development and growth.
The MBRF highlighted that the initiative includes a variety of activities, such as distributing 700 reading
packages with over 14,000 books. This project, part of ‘My Family is Reading,’ is being carried out in partnership
with government agencies, community groups, and other organizations.
His Excellency Jamal bin Huwaireb, CEO of MBRF, reiterated that the initiative supports the Foundation’s
ongoing efforts to make reading a regular part of daily life and a habit among families and communities. H.E.
emphasized that the initiative shows MBRF’s commitment to encouraging people to use their leisure time to
gain knowledge and expand their intellectual horizons.
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