Page 12 - 7X PR REPORT FEBRUARY 2024

Press Release

7X introduces EMX: Transforms logistics solutions for UAE and
Beyond

Dubai, February 27, 2024: 7X, previously known as Emirates Post Group, launched EMX, a
new dynamic subsidiary set to redefine the landscape of Courier, Express, and Parcel (CEP),
at a gala event held at the Museum of the Future. The strategic move follows the recent
unveiling of Emirates Post Group’s new brand identity, 7X, underscoring its position as a
leader in the trade, transport, and logistics industry.

EMX emerges as a dedicated entity within the 7X group of companies aiming to provide
enhanced logistics services, focusing on reliable and fast courier services and tailored
solutions. EMX will leverage the latest technologies to be a game-changer in the logistics/CEP
industry. In line with the launch, Tariq Al Wahedi has been appointed as EMX’s General
Manager. Boasting more than 24 years of expertise in strategy planning, expansions, joint
ventures, and engineering, Al Wahedi's appointment signifies a strategic move for the
company.

His Excellency Abdulla Mohammed Alashram, Group CEO of 7X, said: “At 7X, we are
committed to leading technological advancements in the logistics industry, while ensuring to
meet the evolving requirement of our customers. In line with our expansion strategy, we have
taken our existing CEP services and established a dedicated entity to contribute to and benefit
from the growing CEP industry. The establishment of EMX stands as a strategic response to
the changing dynamics of the global CEP market. It reflects our commitment to adopting
innovative delivery solutions customised for a dynamic market.”

H.E. Alashram added: “To underscore our commitment to enable a world in motion, our
objective extends beyond mere leadership; we aspire to revolutionise the industry by
embodying agility, dependability, and a comprehension of the varied needs of our customers.
EMX serves as a testament to our vision of enhancing global accessibility, ultimately
empowering both businesses and their consumers.”

Tariq Al Wahedi, General Manager of EMX, added: “With the convergence of digital and
physical commerce, the significance of advanced logistics solutions is increasing. EMX
transcends beyond offering logistics solution; it also reflects a visionary approach within the
CEP industry. Our mission is to transform the sector by providing credible, reliable, fast and
innovative delivery solutions that are tailored to align with the distinct needs of every
customer.”

Al Wahedi continued: “Whether serving governmental entities, financial services, e-
commerce players or other sectors, EMX is poised to surpass expectations with precision,
speed, and personalised services. The introduction of EMX marks a substantial stride forward,
leveraging domestic expertise, global outreach, and harnessing technologies to redefine the
boundaries of what can be achieved in the field of logistics. We ultimately want to deliver a
world within reach.”