Page 14 - 7X PR REPORT FEBRUARY 2024

Press Release

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7X launches commemora ve stamp celebra ng the 25 anniversary of
Sheikha La fa bint Mohammed Awards for Childhood Crea vity

 Stamp issuance dedicated to Her Highness Sheikha Hind Bint Maktoum
bin Juma Al Maktoum, President of the Award

Dubai, 16 February, 2024: 7X, in partnership with the Sheikha La fa bint Mohammed Awards for
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Childhood Crea vity, launched a new commemora ve stamp celebra ng the 25 anniversary of the
award’s incep on, which underscores the valuable contribu ons it made to improve children’s skills across
various fields. The stamp is designed to signify the award’s key role in encouraging crea vity and
innova on among children and the youth in the region. It further highlights EPG’s efforts to ins l social
and cultural responsibility and serves as a symbol of the Award’s dedica on and growth throughout the
years in its role of developing the knowledge of children and society.

The Sheikha La fa bint Mohammed Awards for Childhood Crea vity has been commi ed to nurturing a
crea ve culture and promo ng construc ve compe on among children in various fields and ac vi es.
The key goal of the award is to encourage innova ve and crea ve thinking among children from an early
age, with a focus on ins lling leadership values in them. The award seeks to raise the quality of services
delivered by childcare ins tu ons, in line with societal expecta ons and develop children’s skills in a
cultured manner.

H.E. Abdulla Mohammed Alashram, Group CEO of 7X, said: “We are delighted to partner with the Sheikha
La fa bint Mohammed Awards for Childhood Crea vity to launch this commemora ve stamp. The stamp
serves as a gesture of apprecia on and recogni on for the unwavering dedica on of Her Highness Sheikha
La fa bint Mohammed bin Rashid Al Maktoum in nurturing the poten al of children and guiding them
towards a successful future. The issuance recognises the Award’s impact in fostering crea vity among
children and the youth in the region reflec ng 7X’s commitment to societal and cultural responsibility.
Addi onally, it highlights our ongoing efforts to support the younger genera on in their inven ve pursuits,
encouraging advanced vision within our community and spreading posi ve messages about the UAE’s
diverse achievements.”

H.E. Amina Al Daboos, Execu ve Director of the Sheikha La fa Bint Mohammed Award for Childhood
Crea vity said: “As we commemorate the Silver Jubilee of the Sheikha La fa bint Mohammed Awards for
Childhood Crea vity and 25 years of relentless efforts to enhance children’s crea vity, we dedicate this
commemora ve stamp issuance to Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum,
President of the Award and wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice
President, Prime Minister and Ruler of Dubai. Through this ini a ve we would also like to express our
gra tude to Her Highness Sheikha Hind for her commitment towards suppor ng the Award and its
progress. Furthermore, we appreciate the pioneering role of Her Highness Sheikha La fa bint Mohammed