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9/29/25, 5:05 PM UAE Strengthens Its Role In Global Tourism Sector Growth - OneArabia
Campaign Successes and Upcoming Events
The "World's Coolest Winter" campaign has significantly boosted hotel revenues across its five editions—reaching
approximately AED6.7 billion overall—with an impressive ninety-percent growth rate since its inception.
This initiative successfully showcased UAE landmarks worldwide while introducing audiences globally to its diverse
attractions through engaging content that reached over one point two billion people worldwide.
The UAE is set to host another major event—the UAE Africa Tourism Investment Summit—on October twenty-seventh next
year as part of Dubai’s Future Hospitality Summit series featuring ministers from fifty-three African nations highlighting their
trusted partnership role within this industry sector further cementing their position internationally within tourism investment
circles alike!
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