Page 28 - MOS PR REPORT - MARCH 2025

4/14/25, 9:52 AM Ministry of Sports launches ‘Digital Transformation, Sports Innovation Platform’ in collaboration with National Olympic Committee - …
Leveraging AI-powered solutions, the initiative will empower athletes, federations, and clubs, enhance performance
governance, and accelerate the goals of the National Sports Strategy 2031.

The agreement was signed by Ghanem Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, and Faris

Mohammed Al Mutawa, Secretary-General of the National Olympic Committee.

The partnership aims to nurture a data-based digital sports infrastructure, consolidating the UAE’s leading position in

the sports sector both regionally and globally.

H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum said, “True sports development goes beyond
achievements, it requires a sustainable, future-ready system. The Digital Transformation and Sports Innovation
Platform marks a new chapter for the development of Emirati sports, driven by knowledge and innovation, to boost

athletic competitiveness and enhance the role of sports as a pillar of national development.”

H.H. added, “Sports are integral to our national vision and future strategy. The National Olympic Committee is

committed not only to empowering athletes but also to leading a transformative shift that strengthens the UAE’s
presence in the global Olympic movement.”

Dr. Al Falasi stated, " “Digital transformation is no longer a choice, it is essential for driving sustainable progress in the
sports sector. This platform creates an integrated, tech-driven environment to analyse performance, nurture talent, and

optimise operations, enabling greater efficiency and smart governance.”

He also highlighted that the launch of the platform reflects the Ministry’s commitment to unifying the national sports

vision and advancing integrated policies through targeted programmes that boost competitiveness and generate
lasting economic and social impact.

The Digital Transformation and Sports Innovation Platform aims to establish an integrated infrastructure with advanced
systems for managing athletes’ data, analysing their performances, and promoting talent discovery.

Its key objectives include providing smart digital solutions for clubs and federations, and analysing big data to make
accurate, AI-driven decisions, further promoting innovation and entrepreneurship in sports technology.

The platform will also offer specialised training programmes to improve the technical capabilities of staff in clubs and
federations.

This will help enhance their proficiency in digital analysis, data governance and modern sports technology.

The platform will facilitate key strategic partnerships with leading national and international sports entities, particularly

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