Page 30 - MOS PR REPORT - MARCH 2025

4/14/25, 9:52 AM Ministry of Sports launches ‘Digital Transformation, Sports Innovation Platform’ in collaboration with National Olympic Committee – …

Ministry of Sports launches ‘Digital

Transformation, Sports Innovation Platform’

in collaboration with National Olympic

Committee

BY CONTENT ADMIN

DUBAI, 27th March, 2025 (WAM) – In the presence of H.H. Sheikh Mansoor bin Mohammed bin Rashid Al
Maktoum, President of the National Olympic Committee (NOC), the Ministry of Sports and the National
Olympic Committee signed an agreement to launch the innovative Digital Transformation and Sports Innovation
Platform. The signing ceremony was also attended by Dr. Ahmad Belhoul Al Falasi, Minister of Sports.

The platform represents a major milestone in advancing the sports sector, with the creation of a dedicated entity
chaired by Dr. Ahmad Belhoul Al Falasi to drive digital transformation. Leveraging AI-powered solutions, the
initiative will empower athletes, federations, and clubs, enhance performance governance, and accelerate the
goals of the National Sports Strategy 2031.

The agreement was signed by Ghanem Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, and Faris
Mohammed Al Mutawa, Secretary-General of the National Olympic Committee. The partnership aims to nurture
a data-based digital sports infrastructure, consolidating the UAE’s leading position in the sports sector both
regionally and globally.

H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum said: “True sports development goes beyond
achievements, it requires a sustainable, future-ready system. The Digital Transformation and Sports Innovation
Platform marks a new chapter for the development of Emirati sports, driven by knowledge and innovation, to
boost athletic competitiveness and enhance the role of sports as a pillar of national development.”

H.H. added: “Sports are integral to our national vision and future strategy. The National Olympic Committee is
committed not only to empowering athletes but also to leading a transformative shift that strengthens the UAE’s
presence in the global Olympic movement.”

Dr Ahmad Belhoul Al Falasi stated: " “Digital transformation is no longer a choice, it is essential for driving
sustainable progress in the sports sector. This platform creates an integrated, tech-driven environment to analyse
performance, nurture talent, and optimise operations, enabling greater efficiency and smart governance.”
He also highlighted that the launch of the platform reflects the Ministry’s commitment to unifying the national

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