Page 35 - MOS PR REPORT - MARCH 2025

4/14/25, 9:53 AM Ministry Of Sports Launches ‘Digital Transformation, Sports Innovation Platform’ In Collaboration With National Olympic Committee …
digital transformation. Leveraging AI-powered solutions, the initiative will empower

athletes, federations, and clubs, enhance performance governance, and

accelerate the goals of the National Sports Strategy 2031.

The agreement was signed by Ghanem Mubarak Al Hajeri, Undersecretary of the

Ministry of Sports, and Faris Mohammed Al Mutawa, Secretary-General of the

National Olympic Committee. The partnership aims to nurture a data-based
digital sports infrastructure, consolidating the UAE’s leading position in

the sports sector both regionally and globally.

H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum said:

“True sports development goes beyond achievements, it requires a sustainable,

future-ready system. The Digital Transformation and Sports Innovation Platform
marks a new chapter for the development of Emirati sports, driven by knowledge

and innovation, to boost athletic competitiveness and enhance the role

of sports as a pillar of national development.”

H.H. added: “Sports are integral to our national vision and future strategy. The

National Olympic Committee is committed not only to empowering athletes but

also to leading a transformative shift that strengthens the UAE’s presence in the

global Olympic movement.”

Dr Ahmad Belhoul Al Falasi stated: " “Digital transformation is no longer a choice, it
is essential for driving sustainable progress in the sports sector.

This platform creates an integrated, tech-driven environment to analyse

performance, nurture talent, and optimise operations, enabling greater efficiency
and smart governance.”

He also highlighted that the launch of the platform reflects the Ministry’s

commitment to unifying the national sports vision and advancing integrated

policies through targeted programmes that boost competitiveness and generate

lasting economic and social impact.

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