Page 40 - MOS PR REPORT - MARCH 2025

The agreement was signed by Ghanem Mubarak Al Hajeri, Undersecretary of the Ministry of Sports,
and Faris Mohammed Al Mutawa, Secretary-General of the National Olympic Committee. The
partnership aims to nurture a data-based digital sports infrastructure, consolidating the UAE’s
leading position in the sports sector both regionally and globally.

H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum said: “True sports development goes
beyond achievements, it requires a sustainable, future-ready system. The Digital Transformation
and Sports Innovation Platform marks a new chapter for the development of Emirati sports, driven
by knowledge and innovation, to boost athletic competitiveness and enhance the role of sports as a
pillar of national development.”

H.H. added: “Sports are integral to our national vision and future strategy. The National Olympic
Committee is committed not only to empowering athletes but also to leading a transformative shift
that strengthens the UAE’s presence in the global Olympic movement.”

Dr Ahmad Belhoul Al Falasi stated: " “Digital transformation is no longer a choice, it is essential for
driving sustainable progress in the sports sector. This platform creates an integrated, tech-driven
environment to analyse performance, nurture talent, and optimise operations, enabling greater
efficiency and smart governance.”

He also highlighted that the launch of the platform reflects the Ministry’s commitment to unifying
the national sports vision and advancing integrated policies through targeted programmes that
boost competitiveness and generate lasting economic and social impact.
The Digital Transformation and Sports Innovation Platform aims to establish an integrated
infrastructure with advanced systems for managing athletes’ data, analysing their performances,
and promoting talent discovery. Its key objectives include providing smart digital solutions for clubs
and federations, and analysing big data to make accurate, AI-driven decisions, further promoting
innovation and entrepreneurship in sports technology.
The platform will also offer specialised training programmes to improve the technical capabilities of
staff in clubs and federations. This will help enhance their proficiency in digital analysis, data
governance and modern sports technology.

The platform will facilitate key strategic partnerships with leading national and international sports
entities, particularly the UAE National Olympic Committee, the UAE Committee for Elite and High-
Performance Sports, and the UAE Talent Development Committee. It will also help explore
partnerships with private sector companies to develop innovative sports solutions.

In the coming weeks, the platform will unveil its institutional identity and announce its board of
directors, comprising leading figures from the sports and technology sectors. As a first-of-its-kind
initiative, the platform underscores the UAE’s commitment to building a knowledge-driven,
innovation-led sports ecosystem that can shape the future of the regional sports landscape.

https://www.msn.com/en-ae/sports/athletics/ministry-of-sports-launches-digital-transformation-
sports-innovation-platform-in-collaboration-with-national-olympic-committee/ar-
AA1BMNdI?ocid=BingNewsSerp