Page 38 - MOS PR REPORT - MARCH 2025

4/14/25, 9:53 AM Ministry Of Sports Launches ‘Digital Transformation, Sports Innovation Platform’ In Collaboration With National Olympic Committee …
digital sports infrastructure, consolidating the UAE’s leading position in the sports sector both
regionally and globally.

H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum said: “True sports development
goes beyond achievements, it requires a sustainable, future-ready system. The Digital
Transformation and Sports Innovation Platform marks a new chapter for the development of
Emirati sports, driven by knowledge and innovation, to boost athletic competitiveness and
enhance the role of sports as a pillar of national development.”
H.H. added: “Sports are integral to our national vision and future strategy. The
National Olympic Committee is committed not only to empowering athletes but also to leading a
transformative shift that strengthens the UAE’s presence in the global Olympic movement.”

Dr Ahmad Belhoul Al Falasi stated: " “Digital transformation is no longer a choice, it is essential
for driving sustainable progress in the sports sector. This platform creates an integrated, tech-
driven environment to analyse performance, nurture talent, and optimise operations, enabling
greater efficiency and smart governance.”
He also highlighted that the launch of the platform reflects the Ministry’s commitment to unifying
the national sports vision and advancing integrated policies through targeted programmes that
boost competitiveness and generate lasting economic and social impact.

The Digital Transformation and Sports Innovation Platform aims to establish an integrated
infrastructure with advanced systems for managing athletes’ data, analysing their performances,
and promoting talent discovery. Its key objectives include providing smart digital solutions for
clubs and federations, and analysing big data to make accurate, AI-driven decisions, further
promoting innovation and entrepreneurship in sports technology.

The platform will also offer specialised training programmes to improve the technical capabilities
of staff in clubs and federations. This will help enhance their proficiency in digital analysis, data
governance and modern sports technology.

The platform will facilitate key strategic partnerships with leading national and
international sports entities, particularly the UAE National Olympic Committee,
the UAE Committee for Elite and High-Performance Sports, and the UAE Talent Development
Committee. It will also help explore partnerships with private sector companies to develop
innovative sports solutions.
In the coming weeks, the platform will unveil its institutional identity and announce its board of
directors, comprising leading figures from the sports and technology sectors. As a first-of-its-kind
initiative, the platform underscores the UAE’s commitment to building a knowledge-driven,
innovation-led sports ecosystem that can shape the future of the regional sports landscape.

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