Page 107 - MOS PR REPORT - MAY 2025

5/19/25, 10:17 AM Ministry of Sports Launches 'Sportifai' to Drive Digital Transformation in Sports Sector
platform aligns with the UAE’s National Sports Strategy 2031 and is part of the

government's broader push toward smart governance.

Dr. Ahmad Belhoul Al Falasi, Minister of Sports, described Sportifai as a “major leap

forward” for the sector, highlighting its ability to boost efficiency and innovation. He noted
the platform simplifies access to services for sports federations in line with the Zero

Government Bureaucracy programme.

“By integrating data analytics and artificial

intelligence, Sportifai allows early detection of promising

athletes and supports evidence-based decision-making,”

Al Falasi added.

The platform will be adopted by all sports federations and clubs, according to Ghanim

Mubarak Al Hajeri, Undersecretary of the Ministry. It includes advanced systems for

athlete data management, talent scouting, and performance analysis.

Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports

Development and Competitiveness, revealed the platform’s brand identity and thanked
federation leaders for their collaboration. He stressed the need for continued cooperation

to ensure successful implementation.

The workshop featured two sessions: one for federation presidents introducing Sportifai,

and another for technical and administrative staff focusing on key digital projects.

The launch of Sportifai marks a critical step in building a more connected and data-driven

sports environment in the UAE.

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