Page 111 - MOS PR REPORT - MAY 2025

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5/19/25, 10:18 AM Min stry of Sports launches Spor i ai digital plat orm
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Min istry of Sports launches Spor ti fai digital plat form
Gulf Today · 16 May 2025

D ub ai:theuaemin istr y of sp ort sin tro duce d s p or t i fai dig ital pla form that w ill provid e the found a -
t ion of a fully integ rate d and inter con ne c te d sys tem for enhan cing sp orts gov ernance and
id ent i f y ing, sup p ort ing and d evel op ing ath letes across the coun tr y and accel er at ing ef forts to

real ize the go als of Nat ional Sp orts Strateg y 2031.

Thelaunch was marke d by awork shop for lead ers of nat ional Sp orts Fe d er a t ions t itle d ‘Driv ing
Dig ital Trans form a t ion in the UAE Sp orts S e c tor’, aime d at e quip ping Fe d er a t ion lead ers and
te ch nical staf f w ith the know le dge to ef fe ct ively use Sp or t i fai to b ene fit ath letes and alig n w ith

nat ional go als.
D ur ing the work shop, Sheikh Suhail Bin But i A l Mak toum, Assist ant Und er se c ret ar y for Sp orts
D evel op ment and Com p et it ive ness, unveile d the pla form’s brand id en t ity and its of fi cial name:
“Sp or t i fai”.

Sp or t i fai aims to bring ab out a qual it at ive leap in the d evel op ment of the nat ional sp orts se c tor
by estab lish ing a sp e cial ize d ent ity chaire d by Dr Ahmad B el houl A l Falasi, Min is ter of Sp orts.
This ent ity w ill lead the dig ital trans form a t ion jour ney by adopt ing art i fi cial intel li gence applic -
a t ions to sup p ort ath letes, sp orts fe d er a t ions, and clubs.

A l Falasi, Min is ter of Sp orts, emphas ize d that Sp or t i fai rep res ents a major leap for ward for the
UAE sp orts se c tor. It provid es a com pre hens ive dig ita le cosys tem to en hance op er a t ionalef fi ciency
and foster innov a t ion. By har ness ing AI and d ata ana lyt ics, the pla form enables early id en t i fic a -
t ion and d evel op ment of ath letes.

He add e d: “Sp or t i fai sim pli fies access to ser vices for sp orts Fe d er a t ions in line w ith the Zero
G ov ern ment Bur eau cracy pro g ramme, fur ther sup p ort ing p er form anceim prove ment ands mart -
gov ernance.”
A l Falasi emphas ize d that Sp or t i fai enables seam less integ ra t ion across nat ional sp orts organ iz -

a t ions, provid ing real-t ime access to accur ate d ata that sup p orts evid ence-b ase d d e cision-mak -
ing. He high lighte d the pla form’s role as a found a t ional ele ment of the bro ad er dig ital trans -
form a t ion of the UAE’S sp orts se c tor, in alig n ment w ith the Nat ional Sp orts Strateg y 2031.
Ghanim Mub arak A l Hajeri, Und er se c ret ar y of the Min istr y of Sp orts, s aid: “Sp or t i fai is d esig ne d

as a te ch no lo g ical p art ner for use across all Fe d er a t ions and Sp orts clubs, through d evel op ing an

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