Page 109 - MOS PR REPORT - MAY 2025

5/19/25, 10:18 AM UAE unveils Sportifai, AI-powered platform to transform national sports ecosystem by 2031 - Fast Company Middle East | The futu…
governance, athlete development, and collaboration among National
Sports Councils, Federations, and Clubs.
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a sign $3.78 Minister of Sports Dr. Ahmad Belhoul Al Falasi described Sportifai
o boost
nt, and trade as a catalyst for transforming the UAE’s sports landscape,

assenger emphasizing its role in enhancing smart governance, boosting
igh-speed
Dubai travel performance, and increasing national competitiveness. He added

that the platform supports the Zero Government Bureaucracy
I
utside the programme by simplifying services for sports federations.

Powered by AI and advanced technologies, Sportifai offers a

comprehensive digital ecosystem with tools for talent identification,
performance analysis, and data governance. It supports both elite

and emerging athletes through a centralized infrastructure.

Ghanim Mubarak Al Hajeri, Undersecretary at the Ministry,

highlighted the platform’s integrated systems for athlete data
management and performance tracking, describing it as a

“technological partner” for federations and clubs across the UAE.

Al Hajeri added that the platform will equip sports professionals
with advanced digital tools while fostering innovation and

entrepreneurship in the sports tech sector.

Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for
Sports Development and Competitiveness, noted that Sportifai

would ease administrative burdens and enable data-driven decisions,

allowing specialists to focus on performance and talent
development. He called it a key driver of improved athletic

outcomes and long-term sector growth.

The workshop included sessions for federation presidents and
technical staff, highlighting Sportifai’s core features and initiatives,

such as the Talent Identification Platform, which will track athletes

from early development to Olympic levels through unified digital
records.

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