Page 114 - MOS PR REPORT - MAY 2025

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The platform was launched during the 'Driving Digital Transformation in the UAE Sports Sector' workshop,
which was attended by a number of heads of sports federations, technicians and administrators.

Dr. Ahmad Belhoul Al Falasi, Minister of Sports, emphasised that Sportifai represents a major leap forward
for the UAE sports sector. It provides a comprehensive digital ecosystem to enhance operational efficiency
and foster innovation. By harnessing AI and data analytics, the platform enables early identification and
development of athletes.

He added, “Sportifai simplifies access to services for sports Federations in line with the Zero Government
Bureaucracy programme, further supporting performance improvement and smart governance.”

Dr. Al Falasi emphasised that Sportifai enables seamless integration across national sports organisations,
providing real-time access to accurate data that supports evidence-based decision-making.

He highlighted the platform’s role as a foundational element of the broader digital transformation of the
UAE’s sports sector, in alignment with the National Sports Strategy 2031.

Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said, “Sportifai is designed as a
technological partner for use across all Federations and Sports clubs, through developing an integrated
digital infrastructure including advanced systems for athlete data management, modern talent
identification solutions, and performance analysis tools."

Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports Development and
Competitiveness, unveiled the platform's brand identity and its official name: “Sportifai”. He extended his
appreciation to the Federation leaders for their active engagement in the workshop.

He also emphasised the importance of continued collaboration among sports entities to ensure the
successful implementation of the digital transformation strategy.

The workshop was divided into two sessions. The first session, dedicated to the presidents of Sports
Federations, featured a detailed presentation by the Ministry on the Sportifai platform.

The second session, attended by technical and administrative staff from the Sports Federations, focused
on priority projects within the Ministry’s digital transformation strategy.

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