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5/19/25, 10:18 AM UAE Sports Ministry unveils AI Platform 'Sportifai' - The Technology Express
Ahmad Belhoul Al Falasi, Minister of Sports, emphasized the platform’s potential. According to him,
Sportifai encourages collaboration among National Sports Councils, Federations, and Clubs while
advancing performance metrics. In his words, the system supports the Zero Government Bureaucracy
programme by making services more accessible and reducing administrative complexity.

Empowering Performance Through Technology

Sportifai delivers a fully integrated digital ecosystem. It leverages AI to offer real-time data governance,
performance analysis, and talent identification tools. These features enable stakeholders to make better
decisions and optimize training outcomes. Additionally, the platform supports both elite and emerging

athletes by centralizing data and analytics.

Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, described Sportifai as a technological
partner for Federations and Clubs alike. He noted that the platform will equip professionals with modern
tools for data-driven decision-making and performance assessment. Furthermore, it is set to foster
innovation and entrepreneurship within the sports tech domain.

Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports Development and
Competitiveness, highlighted Sportifai’s role in easing administrative tasks. By doing so, it allows
Federations to focus more on competitive goals. Importantly, the system will help enhance athlete
performance and ensure sustainability through improved talent identification.

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Building a Connected Sports Ecosystem

During the workshop, two sessions introduced Sportifai’s core features. One targeted Federation
presidents, explaining strategic goals and integration methods. The other focused on technical staff,
emphasizing initiatives like the Talent Identification Platform. This component will track athletes from
youth to Olympic levels using unified digital records, contributing to a national database.

Sportifai’s development is backed by key partners such as the UAE National Olympic Committee, the
Committee for Elite Sports, and the Committee for Talent and National Sports Support. Additionally,
private tech companies will offer data analytics and innovation solutions. Collectively, these stakeholders
will help drive Sportifai’s long-term success and elevate the UAE’s global sports competitiveness.

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