Page 121 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM Ministry of Sports launches ‘Sportifai’ platform
platform.
Sportifai offers an integrated suite of digital services powered by AI and advanced technologies,
enabling various stakeholders in the sports ecosystem to collaborate under a unified talent
development vision.

The workshop emphasized the importance of strategic collaborations with national and private
sports institutions to enhance governance and support elite and emerging athlete development.

UAE - The UAE Ministry of Sports today introduced Sportifai digital platform that will provide the
foundation of a fully integrated and interconnected system for enhancing sports Governance and

identifying, supporting and developing athletes across the country and accelerating efforts to realize the
goals of National Sports Strategy 2031.

The launch was marked by a workshop for leaders of national Sports Federations titled ‘Driving Digital
Transformation in the UAE Sports Sector’, aimed at equipping Federation leaders and technical staff
with the knowledge to effectively use Sportifai to benefit athletes and align with national goals.

During the workshop, H.E. Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports
Development and Competitiveness, unveiled the platform's brand identity and its official name:
“Sportifai”.

Sportifai aims to bring about a qualitative leap in the development of the national sports sector by

establishing a specialized entity chaired by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports. This
entity will lead the digital transformation journey by adopting artificial intelligence applications to support
athletes, sports federations, and clubs.

H.E. Dr. Al Falasi, Minister of Sports, emphasized that Sportifai represents a major leap forward for the
UAE sports sector. It provides a comprehensive digital ecosystem to enhance operational efficiency and

foster innovation. By harnessing AI and data analytics, the platform enables early identification and
development of athletes.

H.E. added: “Sportifai simplifies access to services for sports Federations in line with the Zero
Government Bureaucracy programme, further supporting performance improvement and smart

governance.”

H.E. Dr. Ahmad Belhoul Al Falasi emphasized that Sportifai enables seamless integration across
national sports organizations, providing real-time access to accurate data that supports evidence-based
decision-making. He highlighted the platform’s role as a foundational element of the broader digital
transformation of the UAE’s sports sector, in alignment with the National Sports Strategy 2031.

H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said: “Sportifai is designed as

a technological partner for use across all Federations and Sports clubs, through developing an

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