Page 125 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM UAE Ministry of Sports launches AI platform 'Sportifai' for national sports governance - Arabian Business: Latest News on the Midd…
support athlete development, and enable seamless collaboration among National Sports
Councils, Federations, and Clubs.

Ahmad Belhoul Al Falasi, Minister of Sports, said: “The ‘Sportifai’ platform paves the way

for a transformative shift in the UAE’s sports landscape by strengthening smart

governance, enhancing performance, and fostering collaboration among National Sports
Councils, Federations, and Clubs to boost the competitiveness of national sports.”

Al Falasi added, “Sportifai simplifies access to services for sports Federations in line with
the Zero Government Bureaucracy programme, further supporting performance

improvement and smart governance.”

Sportifai offers an integrated digital ecosystem powered by AI and advanced technologies,

facilitating talent identification, performance analysis, and data governance. The platform
also supports elite and emerging athlete development through centralised digital

infrastructure.

Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said: “Sportifai is
designed as a technological partner for use across all Federations and Sports clubs,

through developing an integrated digital infrastructure including advanced systems for
athlete data management, modern talent identification solutions, and performance analysis

tools.”

Al Hajeri affirmed that the next phase will empower sports professionals with digital
analytics and data governance capabilities while supporting innovation and

entrepreneurship in sports technology.

Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports Development and
Competitiveness, said: “The launch of Sportifai marks the beginning of a comprehensive

development journey for our national sports community built on the latest technologies

using the most advanced available digital tools for performance analysis, readiness
assessment, and support for decision-making within sports Federations.”

“It stands as one of the most important mechanisms to empower these Federations by

alleviating administrative burdens and providing accurate, analysable data. This allows
officials and specialists within the Federations to focus on technical and competitive

aspects, contributing to improved athletic performance of teams and players, and
enhancing the mechanisms for talent identification and sustainability within the sports

sector,” he added.

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