Page 122 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM Ministry of Sports launches ‘Sportifai’ platform
integrated digital infrastructure including advanced systems for athlete data management, modern talent
identification solutions, and performance analysis tools.

H.E. affirmed that the next phase will empower sports professionals with digital analytics and data
governance capabilities and support entrepreneurship and innovation through the development of

startups in sports technology. Also, H.E. urged federations to leverage this innovative ecosystem and
collaborate to enhance the transformation, aligning with national goals.

H.E. Sheikh Suhail bin Butti Al Maktoum extended his appreciation to the Federation leaders for their
active engagement in the workshop. He emphasized the importance of continued collaboration among

sports entities to ensure the successful implementation of the digital transformation strategy.

H.E. Sheikh Suhail said, “The launch of Sportifai marks the beginning of a comprehensive development
journey for our national sports community built on the latest technologies using the most advanced
available digital tools for performance analysis, readiness assessment, and support for decision-making
within sports Federations.”

“It stands as one of the most important mechanisms to empower these Federations by alleviating

administrative burdens and providing accurate, analyzable data. This allows officials and specialists
within the Federations to focus on technical and competitive aspects, contributing to improved athletic
performance of teams and players, and enhancing the mechanisms for talent identification and

sustainability within the sports sector,” H.E. added.

The workshop was divided into two sessions. The first session, dedicated to the presidents of Sports
Federations, featured a detailed presentation by the Ministry on the Sportifai platform. The session
underscored the importance of involving Federations in achieving digital transformation as a critical
component of developing the national sports ecosystem. It outlined the platform’s objectives and its role

in providing sports entities with effective and comprehensive capabilities, while positioning the platform
as a center of excellence for unifying efforts and driving innovation across disciplines.

The second session, attended by technical and administrative staff from the Sports Federations,
focused on priority projects within the Ministry’s digital transformation strategy, foremost among them,

the ‘Talent Identification Platform’. This platform is designed to track athletes’ development from early
stages through to professional and Olympic levels using a unified digital record. This approach
enhances the creation of a reliable national database and supports talent development through
strengthened partnerships between government institutions and Federations. The Ministry also
emphasized the importance of collaboration between the technical departments of Federations and the

platform to activate these initiatives and ensure their long-term success.

The Digital Transformation and Sports Innovation Platform was first introduced in March 2025 through a
cooperation agreement between the Ministry and the UAE National Olympic Committee (UAE NOC),

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