Page 130 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM UAE launches Sportifai platform to drive digital transformation - Emirati Times
Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, stated

that, “Sportifai is designed as a technological partner for use across all

Federations and Sports clubs, through developing an integrated digital

infrastructure including advanced systems for athlete data management,

modern talent identification solutions, and performance analysis tools.”

Ghanim Mubarak Al Hajeri affirmed that the next phase will empower

sports professionals with digital analytics and data governance capabilities

and support entrepreneurship and innovation through the development of

startups in sports technology. Also, Ghanim Mubarak Al Hajeri urged

federations to leverage this innovative ecosystem and collaborate to

enhance the transformation, aligning with national goals.

Sheikh Suhail bin Butti Al Maktoum extended his appreciation to the

Federation leaders for their active engagement in the workshop. He

emphasized the importance of continued collaboration among sports

entities to ensure the successful implementation of the digital

transformation strategy.

Sheikh Suhail remarked that, “The launch of Sportifai marks the beginning

of a comprehensive development journey for our national sports

community built on the latest technologies using the most advanced

available digital tools for performance analysis, readiness assessment, and

support for decision-making within sports Federations.”

Sheikh Suhail added that, “It stands as one of the most important

mechanisms to empower these Federations by alleviating administrative

burdens and providing accurate, analyzable data. This allows officials and

specialists within the Federations to focus on technical and competitive

aspects, contributing to improved athletic performance of teams and

players, and enhancing the mechanisms for talent identification and

sustainability within the sports sector.”

https://emiratitimes.com/uae-launches-sportifai-platform/ 4/6