Page 133 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM Latest News

Ministry of Sports launches ‘Sportifai’ platform as

foundation of new AI-driven national framework to

drive digital transformation and enhance sports

governance

15/05/2025

In the presence of Ministry of Sports officials, heads of Sports Federations, and

technical and administrative staff

H.E. Dr Ahmad Belhoul Al Falasi: “The ‘Sportifai’ platform paves the way for a transformative shift in the
UAE’s sports landscape by strengthening smart governance, enhancing performance, and fostering

collaboration among National Sports Councils, Federations, and Clubs to boost the competitiveness of
national sports.”
• The Ministry of Sports hosted leaders from UAE Sports Federations at the ‘Driving Digital Transformation in

the UAE Sports Sector’ workshop to introduce them on using the new Sportifai platform.
• Sportifai offers an integrated suite of digital services powered by AI and advanced technologies, enabling

various stakeholders in the sports ecosystem to collaborate under a unified talent development vision.
• The workshop emphasized the importance of strategic collaborations with national and private sports

institutions to enhance governance and support elite and emerging athlete development.

UAE, 15 May 2025- The UAE Ministry of Sports today introduced Sportifai digital platform that will provide the
foundation of a fully integrated and interconnected system for enhancing sports Governance and identifying,
supporting and developing athletes across the country and accelerating efforts to realize the goals of

National Sports Strategy 2031.
The launch was marked by a workshop for leaders of national Sports Federations titled ‘Driving Digital

Transformation in the UAE Sports Sector’, aimed at equipping Federation leaders and technical staff with the
knowledge to effectively use Sportifai to benefit athletes and align with national goals.
During the workshop, H.E. Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports

Development and Competitiveness, unveiled the platform's brand identity and its official name: “Sportifai”.
Sportifai aims to bring about a qualitative leap in the development of the national sports sector by

establishing a specialized entity chaired by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports. This entity
will lead the digital transformation journey by adopting artificial intelligence applications to support athletes,

sports federations, and clubs.
H.E. Dr. Al Falasi, Minister of Sports, emphasized that Sportifai represents a major leap forward for the UAE

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