Page 138 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM Company News in Egypt: Ministry of Sports launches ‘Sportifai’ platform as foundation of new AI-driven national framework to driv…
Mohammed bin Rashid Al Maktoum, President of the UAE NOC and H.E. Dr.
Ahmad Belhoul Al Falasi.
The platform will operate through strategic partnerships with key sports entities to
support the objectives of the National Sports Strategy 2031. These partnerships
include:

The National Olympic Committee, to ensure alignment with Olympic
standards.
The UAE Committee for Elite Sports, to enhance the development of
competitive sports and improve athlete performance.
The UAE Committee for Talent and National Sports Support, to
establish pathways for identifying and nurturing athletic talent.
Additionally, the platform will be supported by various Ministry of Sports
committees, Federations, clubs, and academies at both the grassroots and
professional levels. Private sector institutions and technology companies will also
play a vital role by contributing innovative digital solutions and advancing sports
data analytics.

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