Page 136 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM Company News in Egypt: Ministry of Sports launches ‘Sportifai’ platform as foundation of new AI-driven national framework to driv…

Ministry of Sports launches ‘Sportifai’ platform as foundation of new AI-

driven national framework to drive digital transformation and enhance
sports governance

H.E. Dr Ahmad Belhoul Al Falasi: “The ‘Sportifai’ platform paves the way for a
transformative shift in the UAE’s sports landscape by strengthening smart
governance, enhancing performance, and fostering collaboration among National
Sports Councils, Federations, and Clubs to boost the competitiveness of national
sports.”

The Ministry of Sports hosted leaders from UAE Sports
Federations at the ‘Driving Digital Transformation in the UAE
Sports Sector’ workshop to introduce them on using the
new Sportifai platform.
Sportifai offers an integrated suite of digital services powered by
AI and advanced technologies, enabling various stakeholders in
the sports ecosystem to collaborate under a unified talent
development vision.
The workshop emphasized the importance of strategic
collaborations with national and private sports institutions to
enhance governance and support elite and emerging athlete
development.

UAE, 15 May 2025- The UAE Ministry of Sports today introduced Sportifai digital
platform that will provide the foundation of a fully integrated and interconnected
system for enhancing sports Governance and identifying, supporting and developing
athletes across the country and accelerating efforts to realize the goals of National
Sports Strategy 2031.
The launch was marked by a workshop for leaders of national Sports Federations
titled ‘Driving Digital Transformation in the UAE Sports Sector’, aimed at
equipping Federation leaders and technical staff with the knowledge to effectively
use Sportifai to benefit athletes and align with national goals.
During the workshop, H.E. Sheikh Suhail bin Butti Al Maktoum, Assistant
Undersecretary for Sports Development and Competitiveness, unveiled the
platform's brand identity and its official name: “Sportifai”.
Sportifai aims to bring about a qualitative leap in the development of the national
sports sector by establishing a specialized entity chaired by H.E. Dr. Ahmad Belhoul
Al Falasi, Minister of Sports. This entity will lead the digital transformation journey
by adopting artificial intelligence applications to support athletes, sports federations,
and clubs.
H.E. Dr. Al Falasi, Minister of Sports, emphasized that Sportifai represents a major
leap forward for the UAE sports sector. It provides a comprehensive digital
ecosystem to enhance operational efficiency and foster innovation. By harnessing AI
and data analytics, the platform enables early identification and development of
athletes.
H.E. added: “Sportifai simplifies access to services for sports Federations in line
with the Zero Government Bureaucracy programme, further supporting performance
improvement and smart governance.”
H.E. Dr. Ahmad Belhoul Al Falasi emphasized that Sportifai enables seamless
integration across national sports organizations, providing real-time access to

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