Page 140 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM Ministry of Sports launches ‘Sportifai’ platform as foundation of new AI-driven national framework to drive digital transformation an…
Sportifai aims to bring about a qualitative leap in the development of the national sports sector by
establishing a specialized entity chaired by H.E. Dr. Ahmad Belhoul Al Falasi, Minister of Sports. This entity

will lead the digital transformation journey by adopting artificial intelligence applications to support athletes,
sports federations, and clubs.

H.E. Dr. Al Falasi, Minister of Sports, emphasized that Sportifai represents a major leap forward for the UAE
sports sector. It provides a comprehensive digital ecosystem to enhance operational efficiency and foster

innovation. By harnessing AI and data analytics, the platform enables early identification and development of
athletes.

H.E. added: “Sportifai simplifies access to services for sports Federations in line with the Zero Government
Bureaucracy programme, further supporting performance improvement and smart governance.”

H.E. Dr. Ahmad Belhoul Al Falasi emphasized that Sportifai enables seamless integration across national
sports organizations, providing real-time access to accurate data that supports evidence-based decision-
making. He highlighted the platform’s role as a foundational element of the broader digital transformation of

the UAE’s sports sector, in alignment with the National Sports Strategy 2031.

H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said: “Sportifai is designed as a

technological partner for use across all Federations and Sports clubs, through developing an integrated
digital infrastructure including advanced systems for athlete data management, modern talent identification

solutions, and performance analysis tools.

H.E. affirmed that the next phase will empower sports professionals with digital analytics and data

governance capabilities and support entrepreneurship and innovation through the development of startups in
sports technology. Also, H.E. urged federations to leverage this innovative ecosystem and collaborate to
enhance the transformation, aligning with national goals.

H.E. Sheikh Suhail bin Butti Al Maktoum extended his appreciation to the Federation leaders for their active
engagement in the workshop. He emphasized the importance of continued collaboration among sports

entities to ensure the successful implementation of the digital transformation strategy.

H.E. Sheikh Suhail said, “The launch of Sportifai marks the beginning of a comprehensive development

journey for our national sports community built on the latest technologies using the most advanced available
digital tools for performance analysis, readiness assessment, and support for decision-making within sports

Federations.”

“It stands as one of the most important mechanisms to empower these Federations by alleviating

administrative burdens and providing accurate, analyzable data. This allows officials and specialists within
the Federations to focus on technical and competitive aspects, contributing to improved athletic performance
of teams and players, and enhancing the mechanisms for talent identification and sustainability within the

sports sector,” H.E. added.

https://menews247.com/ministry-of-sports-launches-sportifai-platform-as-foundation-of-new-ai-driven-national-framework-to-drive-digital-transformatio… 2/3