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5/16/25, 11:01 AM Ministry of Sports launches ‘Sportifai’ platform as foundation of new AI-driven national framework to drive digital transformation an…
Ministry of Sports launches ‘Sportifai’ platform as
foundation of new AI-driven national framework to
drive digital transformation and enhance sports
governance
By PR News Desk 15/05/2025
The UAE Ministry of Sports today introduced Sportifai digital platform that will provide the foundation of a fully
integrated and interconnected system for enhancing sports Governance and identifying, supporting and
developing athletes across the country and accelerating efforts to realize the goals of National Sports
Strategy 2031.
The launch was marked by a workshop for leaders of national Sports Federations titled ‘Driving Digital
Transformation in the UAE Sports Sector’, aimed at equipping Federation leaders and technical staff with the
knowledge to effectively use Sportifai to benefit athletes and align with national goals.
During the workshop, H.E. Sheikh Suhail bin Butti Al Maktoum, Assistant Undersecretary for Sports
Development and Competitiveness, unveiled the platform’s brand identity and its official name: “Sportifai”.
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