Page 137 - MOS PR REPORT - MAY 2025

5/16/25, 11:01 AM Company News in Egypt: Ministry of Sports launches ‘Sportifai’ platform as foundation of new AI-driven national framework to driv…
accurate data that supports evidence-based decision-making. He highlighted the
platform’s role as a foundational element of the broader digital transformation of the
UAE’s sports sector, in alignment with the National Sports Strategy 2031.
H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, said:
“Sportifai is designed as a technological partner for use across all Federations and
Sports clubs, through developing an integrated digital infrastructure including
advanced systems for athlete data management, modern talent identification
solutions, and performance analysis tools.
H.E. affirmed that the next phase will empower sports professionals with digital
analytics and data governance capabilities and support entrepreneurship and
innovation through the development of startups in sports technology. Also, H.E.
urged federations to leverage this innovative ecosystem and collaborate to enhance
the transformation, aligning with national goals.
H.E. Sheikh Suhail bin Butti Al Maktoum extended his appreciation to the
Federation leaders for their active engagement in the workshop. He emphasized the
importance of continued collaboration among sports entities to ensure the successful
implementation of the digital transformation strategy.
H.E. Sheikh Suhail said, “The launch of Sportifai marks the beginning of a
comprehensive development journey for our national sports community built on the
latest technologies using the most advanced available digital tools for performance
analysis, readiness assessment, and support for decision-making within sports
Federations.”
“It stands as one of the most important mechanisms to empower these Federations
by alleviating administrative burdens and providing accurate, analyzable data. This
allows officials and specialists within the Federations to focus on technical and
competitive aspects, contributing to improved athletic performance of teams and
players, and enhancing the mechanisms for talent identification and sustainability
within the sports sector,” H.E. added.
The workshop was divided into two sessions. The first session, dedicated to the
presidents of Sports Federations, featured a detailed presentation by the Ministry on
the Sportifai platform. The session underscored the importance of involving
Federations in achieving digital transformation as a critical component of developing
the national sports ecosystem. It outlined the platform’s objectives and its role in
providing sports entities with effective and comprehensive capabilities, while
positioning the platform as a center of excellence for unifying efforts and driving
innovation across disciplines.
The second session, attended by technical and administrative staff from the Sports
Federations, focused on priority projects within the Ministry’s digital transformation
strategy, foremost among them, the ‘Talent Identification Platform’. This platform is
designed to track athletes’ development from early stages through to professional
and Olympic levels using a unified digital record. This approach enhances the
creation of a reliable national database and supports talent development through
strengthened partnerships between government institutions and Federations. The
Ministry also emphasized the importance of collaboration between the technical
departments of Federations and the platform to activate these initiatives and ensure
their long-term success.
The Digital Transformation and Sports Innovation Platform was first introduced in
March 2025 through a cooperation agreement between the Ministry and the UAE
National Olympic Committee (UAE NOC), witnessed by H.H. Sheikh Mansoor bin
https://www.cnegypt.com/2025/05/ministry-of-sports-launches-sportifai.html 2/3